Sometimes I Feel Like a Piece of Bologna

Now Here’s a Thoughtful Gift…

Here’s a new one. Just in time for the holidays, you'll be able to buy Dad a gift card that pays for his semiannual trip to the urologist.

That's gotta rank below socks and underpants, no?

Highmark Inc., the Pittsburgh-based health insurer, has developed a new Healthcare Gift Card that they hope will encourage people who might be reluctant to visit the doctor or spend their money on prescriptions -- namely, seniors and college students -- to do so. They expect a big market from GenSandwichers.

The card itself costs $4.95, and can be loaded with as little as $25, which might cover a prescription co-pay, to as much as $5,000, which could pay for an elective surgery, such as Lasik. So if you’re at a loss for what to get Mom or Dad, here ya go!

Labels: aging parents, health care costs, sandwich generation