Sometimes I Feel Like a Piece of Bologna

Wednesday, January 31, 2007

Older Boomers Aren't Prepared for Medicare

More than 83 percent of 64-year-olds surveyed do not feel they have the information they need to make good choices about Medicare coverage. The Hacker Group, one of the largest direct marketing agencies in the West, today announced the results of a survey of 4,400 Pennsylvania residents who will turn 65 this year. Most of these are already retired or are planning to retire this year.

Private insurers are finding they need to step in to provide the information the government isn’t. This will be a market opportunity for them. But what of those seniors who aren’t part of the demographic targeted by private insurers?

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